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"Rseaerch icntidaes taht the oerdr of the ltteers in a wrod dnsoe’t relaly mettar. Waht relaly mtteras is the frist and lsat leettr in the wrod. If tehy are in the rhgit palce, you can raed the wdors."
Came across this today while reading an incredible article about branding, entitled “Branding Is About Creating Patterns, Not Repeating Messages”
Check it out: http://goo.gl/GO9LG
(Source: fastcodesign.com)
